February 17, 2017
When Andy and I started our business, we were in our own little photography bubble. Our growth in both photography and business relied on each other and from our experiences in providing both of these things to our clients. We weren’t influenced by what anyone else was doing.
I don’t know about you, but I have almost an obsessive thirst for knowledge. When I want to know more about something, I want to know everything anyone has ever said about the subject. I’m a little crazy when it comes to google.
Top Shelf vs. Bottom Shelf:
I have spent thousands of dollars on education, products, and videos in search of what I call ‘Top Shelf Information’, trying to further my photography skill and business ability, but as you can probably already guess, not all education and materials are created equal, or have benefited me at all. There is good, solid information out there, but you have to scrape and peel back the layers and junk (bottom shelf information) to actually find it.
So, starting next week, I am going to begin a series of blogs, containing what I believe to be ‘Top Shelf’ information to increase your bookings, value, and most importantly, happy clients.